01 · Foundation
Vision & Operating Philosophy
The foundational lens through which every decision — build vs. buy, hire vs. contract, automate vs. tolerate — is evaluated. Three EBITDA levers anchor every initiative.
Build a finance systems function — both the people and the capability — that directly impacts NorthMark's EBITDA through three mechanisms: reducing operational costs, increasing financial efficiency and decision speed, and ensuring risk compliance at scale. We make disciplined build-versus-buy decisions grounded in our stage and competitive advantage. We hire operators who understand the business, we enforce industry standards and SOX compliance from day one, and we create a team that grows with the firm — bringing people along as we evolve from reporting to decision intelligence.
LEVER 01
Cost Reduction
Reduce operational costs through automation, process elimination, and PwC dependency reduction. Every manual hour eliminated is a direct EBITDA contribution.
LEVER 02
Efficiency Gain
Increase financial efficiency and decision speed. Compress close cycle, accelerate M&A integration, and move from 5-day answers to real-time insight.
LEVER 03
Risk Mitigation
Ensure risk compliance at scale. SOX from day one, zero audit findings, clean controls, and complete financial data lineage across every entity.
Operating Principles
How We Make Decisions
Principle 01
Every build-vs-buy decision is grounded in our stage of growth and competitive advantage. We don't build what we can configure. We don't configure what we can buy.
Principle 02
We hire operators who understand the business, not just the technology. Every team member can explain the finance impact of their work.
Principle 03
SOX and industry standards are enforced from day one, not retrofitted. Control debt is more expensive than control investment.
Principle 04
PwC executes our architecture. We own the vision, design, and decisions. They are not our strategy — they are our implementation partner under our direction.
Principle 05
The golden record is the foundation of everything. No analytics, no decision intelligence, no automation — until the data is clean and trusted.
Principle 06
M&A speed is a competitive advantage. Integration readiness is not a nice-to-have. Every day of integration friction is a day of lost synergy value.
02 · Goals
Six Goals · Three-Year Horizon
Each goal is tied to one or more EBITDA levers, has a measurable target, and connects to the unified data platform. Goal 6 (Golden Record) is the enabling layer beneath all others.
GOAL 01
Close Cycle Speed
TARGET: 6-day month-end close by end of Year 1
- 100% of closes by Day 6, zero post-close adjustments
- Intercompany eliminations automated — no manual reconciliation
- GL reconciles to subledger automatically at close
- All manual journal entries tracked, authorized, and auditable
Data: All close data flows through golden record — no shadow spreadsheets
GOAL 02
M&A Integration Readiness
TARGET: Integrate financials within 90 days of acquisition close by Year 2
- Day 1: Revenue and cost visibility in consolidated reporting
- Day 30: Full GL consolidation — COA mapped, eliminations running
- Day 90: Operational metrics clean, management reporting live
- Repeatable playbook — every acquisition uses same process
Data: Acquired entity mapped to standard COA and golden record within 30 days
GOAL 03
Spartanburg Financial Infrastructure
TARGET: Systems live and validated by mid-2026 facility go-live
- Fixed asset capitalization automated from Day 1
- CIP tracking real-time through project accounting
- Multi-entity intercompany transactions automated
- Operational GL live — no parallel manual system
Data: Spartanburg in golden record from Day 1 — no separate financial system
GOAL 04
Audit Readiness & Compliance
TARGET: Zero material findings + SOX-compliant framework by Year 1
- Clean external audit opinion — no material weaknesses
- All controls documented, tested, and operating effectively
- Access rights clean — segregation of duties enforced
- Audit trail complete — who did what and when, in D365
Data: All financial data lineage traceable through unified data platform
GOAL 05
Finance Systems Team Build
TARGET: 5–7 person team at 70% productivity by end of Year 1
- All roles filled by Month 9: ERP PO Finance, ERP PO Operations, Integration & Data Lead, QA Lead
- PwC handoff begins Month 12 — internal team runs day-to-day
- Team owns golden record architecture — no external dependency for operational decisions
- PwC transitions to advisory only by Month 18
Data: Team owns golden record — no external dependency for operational decisions
GOAL 06 · FOUNDATION
Unified Data Platform & Golden Record
TARGET: Single source of truth across D365, Coupa, Snowflake by Year 2
- Standard COA enforced across all entities
- Zero reconciliation variance between systems
- Self-serve reporting — no IT dependency for standard queries
- Enables analytics, anomaly detection, decision intelligence in Year 3
Woven into every goal AND stands alone — this is the enabling architecture
03 · Jobs to Be Done
What the Business Actually Needs
JTBDs are the real problems behind every goal. They represent moments of friction experienced by each stakeholder — the "when X happens, I need Y so I can Z" that drives your entire roadmap. These are derived from discovery intelligence, not assumptions.
TH
Todd Heeter
CFO · YOUR BOSS
Goals 1,2,4,5,6
JTBD · Decision Velocity
When I ask a question about portfolio performance or working capital, I need self-serve access to dashboards instead of submitting a request and waiting 2–5 days, so I can make capital deployment decisions faster and with higher confidence.
JTBD · M&A Visibility
When we acquire a company, I need Day 1 revenue and cost visibility in consolidated reporting, so I can understand the economics immediately and manage investor communication without waiting weeks for PwC.
JTBD · Audit Confidence
When external auditors show up, I need zero surprises — a clean audit opinion with no material findings, so I can demonstrate control to investors and avoid costly remediation that impacts EBITDA.
JTBD · Systems Evolution
When I need to evolve the close process or reporting, I need an internal product owner who understands both finance and technology, so I can drive innovation without being bottlenecked by consultant cycles or PwC timelines.
BN
Brett Neely
VP Operational Accounting
Goals 1, 2, 6
JTBD · Close Reconciliation
When month-end closes and the GL doesn't reconcile to subledgers, I need to manually investigate variances across D365, legacy systems, and spreadsheets, so I can verify numbers are correct — but this is hours of work that should be automated.
JTBD · Intercompany
When intercompany transactions post, I need automated matching and elimination, so I can close without spending 3–4 days on manual intercompany reconciliation every single month.
JTBD · M&A COA Mapping
When onboarding an acquired entity's financials, I need their chart of accounts automatically mapped to ours, so I can skip the 4–6 week PwC remapping exercise and reach clean consolidation in 30 days instead of 120.
JTBD · Internal Ownership
When the close happens, I need the internal ERP team — not PwC — running the process, so I can own the close, iterate quickly, and not wait on consultant availability for every process change.
JTBD · Spartanburg Close
When Spartanburg starts operations, I need operational metrics flowing directly into our GL structure, so I can do variance analysis without manual data pulls from a separate facility system.
EB
Eric Bonner
VP Internal Audit
Goal 4
JTBD · Control Design
When designing controls, I need a clear matrix of what D365 controls exist vs. what manual controls are needed, so I can build an efficient, audit-friendly control environment without over-controlling or creating unnecessary manual burden.
JTBD · Audit Trail
When testing controls, I need an audit trail in D365 that shows who did what and when, so I can document operating effectiveness without relying on spreadsheet evidence that auditors will challenge.
JTBD · SOD Monitoring
When auditors ask about segregation of duties, I need to see immediately if anyone has conflicting access rights, so I can remediate before audit finds it — not during the audit when it's a finding.
WK
William Kachel
VP Treasury Strategy
Goals 2, 3
JTBD · Post-Acquisition Working Capital
When we close an acquisition, I need immediate visibility into the acquired entity's cash position and working capital metrics, so I can begin optimizing DPO and DSO immediately instead of waiting 60 days for clean financials from PwC.
JTBD · Spartanburg Cash
When Spartanburg is operational, I need daily cash position visibility from the facility, so I can manage working capital and optimize payment timing without waiting for month-end consolidation.
RP
River Paison
Global SVP Portfolio Analytics
Goal 6
JTBD · Data Reconciliation
When I need to analyze portfolio performance, I need financial data from D365, Coupa, and operational systems already reconciled in one place, so I can answer questions in hours instead of spending days on data reconciliation before any analysis can start.
JTBD · Trusted Analytics
When I need to spot anomalies or trends, I need clean, standardized data with no variance between transactional systems, so I can trust the analysis and make confident recommendations without caveat-laden footnotes.
MH
Marisa Haywood
Director Procurement Operations
Goal 6
JTBD · Coupa-to-D365 Flow
When I process a purchase order in Coupa, I need that data to flow automatically into D365 for accrual and matching, so I can reduce manual invoice matching exceptions and avoid AP backlogs at month-end that delay the close.
JF
Jeff Farmer
Enterprise PMO
Goal 3
JTBD · CIP Tracking
When Spartanburg is ramping up, I need project accounting (CIP) integrated with operational GL, so I can track construction costs in real time and avoid cost overruns that aren't visible until month-end.
JTBD · Asset Capitalization
When the facility goes live, I need fixed asset capitalization automated and working from Day 1, so I can begin depreciation immediately and avoid manual tracking of hundreds of millions in capital assets.
04 · Strategic Themes
Five Pillars of Execution
Themes cluster related JTBDs and goals into strategic capability areas. Each theme has a clear "what needs to be true" to call it done. This is how you communicate your roadmap to Todd, the board, and your team.
THEME 01
Foundation
Make the numbers trustworthy
Months 1–12
Before anything else — analytics, M&A, Spartanburg — the numbers must be right. GL reconciles automatically. Manual entries are tracked. Controls are documented. The close is clean. Nothing else is credible until this is done.
JOBS THIS SOLVES
Close reconciliation (Brett)
Intercompany automation (Brett)
Audit trail (Eric)
Control matrix (Eric)
SOD monitoring (Eric)
Manual JE tracking (Brett)
THEME 02
Spartanburg
Financial infrastructure for the facility
Hard Deadline: Mid-2026
The $2.8B SC facility is a hard deadline with zero flexibility. Financial systems must be live and validated before go-live — not after. Fixed assets, CIP tracking, multi-entity intercompany, and operational GL all must be ready. This is non-negotiable Tier 1 work.
JOBS THIS SOLVES
CIP tracking (Jeff)
Fixed asset capitalization (Jeff)
Spartanburg close (Brett)
Daily cash visibility (William)
THEME 03
Integration
M&A playbook and rapid consolidation
Months 6–24
NorthMark has an active M&A pipeline. Integration speed is a direct EBITDA lever — every day of delayed consolidation is a day of unrealized synergies. Build a repeatable playbook: COA mapping, consolidation rules, Day 1/30/60/90 financial milestones, and intercompany setup — automated, documented, repeatable.
JOBS THIS SOLVES
Day 1 visibility (Todd)
M&A COA mapping (Brett)
Post-acquisition working capital (William)
Integration playbook (Todd)
THEME 04
Intelligence
From transactions to decisions
Months 12–36
Once the foundation is solid and data is clean, the unlock is speed-to-insight. Todd stops waiting 5 days for answers. River gets pre-reconciled data in Snowflake. Portfolio analytics becomes real-time. This is where finance systems becomes a competitive advantage — not just a compliance function.
JOBS THIS SOLVES
Self-serve dashboards (Todd)
Data reconciliation (River)
Trusted analytics (River)
Coupa-to-D365 flow (Marisa)
THEME 05
Scale
Operating model that grows with the firm
All 36 Months
Every capability we build must scale. Every hire must understand both finance and technology. PwC must progressively transition from executor to advisor. This theme runs in parallel with everything else — it's not a phase, it's the operating discipline that makes all other themes sustainable and self-reinforcing.
JOBS THIS SOLVES
Internal team ownership (Brett)
Systems evolution (Todd)
PwC transition (Todd)
Golden record ownership (Team)
05 · Discovery Questions
Critical Discovery Question Bank
These questions must be answered before you can validate JTBDs, quantify business impact, or build a prioritized roadmap. Organized by category with priority flags. The CRITICAL questions determine whether Tier 1 vs. Tier 3 prioritization is even possible.
You walk in to the Todd meeting with one objective: fill in the blanks that quantify your business case. You already know the problems exist. You need the numbers. Ask these in your first 1:1 with Todd and your first stakeholder rounds. Every answer feeds directly into the validation and prioritization framework.
CAT 01
M&A Cadence & Integration
Determines whether M&A integration readiness is Tier 1 mission-critical or Tier 2. If Todd plans 3+ deals in Year 1, this becomes the most important goal after Spartanburg.
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Q1.1
CRITICALHow many acquisitions are we planning in Year 1 and Year 2? What's the typical complexity — bolt-on or platform?Determines whether M&A integration is Tier 1 (multiple deals/year) or Tier 2 (1 deal every 18 months)
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Q1.2
CRITICALWalk me through the last acquisition — how long did it take to reach clean consolidated financials? Where did the process get stuck?Quantifies the current baseline. Gives you the "from" number for your 90-day target story
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Q1.3
HIGHWhat was the cost of integration friction — lost synergy realization, management time, PwC fees?Builds the financial case for M&A integration investment. Needed to fill business case placeholder
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Q1.4
HIGHWhat does financial integration need to look like for M&A to move at the speed you want?Todd's answer defines what "done" looks like from the CFO's perspective — not your assumption
CAT 02
Spartanburg Go-Live
Spartanburg is automatically Tier 1 — the question is what "financially ready" means and exactly when. A July vs. April go-live changes your Year 1 critical path dramatically.
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Q2.1
CRITICALWhat is the exact target go-live date for Spartanburg? Is that date firm, or is there a range?Sets your hard deadline for financial systems readiness — everything else moves around this date
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Q2.2
CRITICALWhat does "financially ready on Day 1" mean to you for Spartanburg? What would happen if financial systems weren't ready at go-live?Defines the success criteria from Todd's lens — aligns your definition of done with his expectation
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Q2.3
CRITICALWhat financial systems is the facility currently planned to run on? Is it D365 from Day 1 or is there a separate system being considered?If Spartanburg plans a separate system, your integration architecture changes completely
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Q2.4
HIGHWhat's the current state of CIP tracking for Spartanburg construction? Who owns it and where does that data live today?Identifies whether you're starting from scratch or cleaning up an existing process
CAT 03
Current Close Cycle & Operational State
Establishes your "from" baseline for Goal 1. Without the current close day, you can't define what 6-day close means relative to today — or how much improvement is actually needed.
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Q3.1
CRITICALWhat day does the month-end close currently land? What would world-class look like for a firm our size and complexity?Baseline for Goal 1. If close is already Day 7, the path to Day 6 is different than if close is Day 14
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Q3.2
HIGHWhat percentage of the close process is still manual today? Where does the close get stuck most often?Identifies the highest-ROI automation targets for Year 1
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Q3.3
HIGHWhat's the current finance operations headcount and cost? What's the ratio of automated vs. manual work?Fills the operational cost reduction business case placeholder. Needed to quantify automation ROI
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Q3.4
HIGHHow many entities are currently consolidating? How many will we add in Year 1 through M&A or Spartanburg?Defines consolidation complexity — the more entities, the more urgent intercompany automation becomes
CAT 04
Audit Readiness & Compliance State
Any open findings or material weaknesses make Goal 4 Tier 1 immediately — there's no discretion when audit risk is present. Also needed to build the business case ROI for compliance investment.
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Q4.1
CRITICALAre there any open audit findings or material weaknesses from the last external audit? What's the remediation timeline?If yes — this becomes Tier 1, Day 1 work. Non-negotiable
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Q4.2
HIGHWhat's the current annual external audit cost? What's the trend — is it increasing?Fills the audit cost business case placeholder. Needed to quantify risk mitigation ROI
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Q4.3
HIGHWhat does PwC own in the control design and documentation today? Are controls fully documented or still being built?Determines if you're maintaining an existing framework or building from scratch
CAT 05
Data, Reporting & Decision Velocity
Establishes the current pain around decision speed — Todd's most direct JTBD. Also clarifies who owns Snowflake architecture today, which determines your data platform starting point.
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Q5.1
HIGHWhat's a question you asked in the last 30 days that took longer than you wanted to answer? What would have changed if you could answer it in the room?Todd's most direct JTBD. His answer becomes your intelligence theme anchor story
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Q5.2
HIGHWho owns the Snowflake architecture today? Is it connected to D365 and Coupa, or is that work still ahead of us?If Snowflake is already partially connected, you build on top. If not, this is a larger Year 1-2 initiative
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Q5.3
STRATEGICWhat decisions are you currently making with data you know is imperfect? What's the cost of that uncertainty?Quantifies the cost of bad data — builds the business case for golden record investment
CAT 06
PwC Engagement & Team Build
Defines the financial case for the team build and the PwC transition timeline. The annual PwC spend number is one of the most important business case inputs you'll receive.
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Q6.1
CRITICALWhat is the current annual PwC engagement cost? What percentage is operational (running the system) vs. advisory (design and strategy)?This number directly funds your team build case. $X PwC spend → internal team ROI calculation
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Q6.2
HIGHWhat's your expectation for how quickly we transition from PwC execution to internal team execution? Is there an 18-month target in mind?Aligns your Goal 5 timeline with Todd's expectation — avoids building a plan he'll reject as too slow or too fast
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Q6.3
CRITICALWhat are the open SVP Controller and SVP Data Architecture roles expected to bring — and how does their scope interact with mine?Your single most important org clarity question. Prevents scope conflict before it happens
CAT 07
Success Definition & Org Clarity
These are the questions you ask last — once you have the facts. They define whether you and Todd are aligned on what winning looks like before you build the roadmap.
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Q7.1
CRITICALWhat does a great Year 1 look like to you? What would make you say "I made the right hire"?Aligns your definition of success with Todd's — the single most important question you'll ask
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Q7.2
HIGHWhat's the biggest risk to NorthMark's growth in the next 18 months that better financial systems could mitigate?Surfaces the risk Todd is most worried about — which may be different from the JTBDs you've identified
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Q7.3
STRATEGICHow much influence do I have in defining what the Controller and Data Architecture SVP roles look like from a scope perspective?You're the first SVP in. This is the moment to shape the operating model — before peers arrive
06 · Validation Plan
Days 1–30: Confirm, Quantify, Prioritize
You walk in knowing the JTBDs. You spend the first 30 days proving they're real, quantifying the impact, and building the Tier 1/2/3 priority framework that drives your roadmap. Three phases. Three outputs.
PHASE 01
Listen & Observe
Days 1–10
- Sit with each stakeholder using JTBD open questions
- Listen for the moment of friction — not the solution
- Note frequency, severity, and current workaround
- Do not propose solutions yet — diagnose only
- Observe D365 audit trail, manual JE patterns, close calendar
- Map the "spreadsheet graveyard" — where does shadow data live?
PHASE 02
Quantify
Days 11–20
- Return to each stakeholder with specific quantification questions
- "You said close reconciliation takes time — is it 4 hours or 40 hours?"
- Convert every qualitative friction into a number
- Fill the business case placeholders: PwC spend, audit cost, close day, deal timeline
- Triangulate: 3+ independent sources = confirmed fact
- Separate confirmed facts from perception and political noise
PHASE 03
Prioritize & Build
Days 21–30
- Stack-rank validated JTBDs by urgency, impact, and dependencies
- Assign each JTBD to Tier 1, 2, or 3
- Identify which JTBDs unlock multiple others (cascade effects)
- Draft the Year 1 roadmap based on Tier 1 JTBDs
- Present synthesis to Todd: "Here's what I found, here's what we build first"
Three-Layer Validation Model
Layer 1: Triangulation
3+ independent sources = confirmed fact. If only Todd says something is broken, it may be perception. If Todd, Brett, and Eric all say the same thing independently — it's real. Confirmed facts go directly on the roadmap.
Layer 2: Data vs. Perception
Every qualitative claim must have a quantitative anchor. "The close is slow" becomes "the close lands on Day 12." "PwC costs too much" becomes "$X annual spend." Without numbers, you can't prioritize and you can't build a business case.
Layer 3: System Observation
The system doesn't lie. Check D365 audit trails, manual JE patterns, bypass behaviors, and reconciliation workbooks. What the system shows vs. what stakeholders say reveals the actual state — not the perceived state.
Prioritization Framework: Three Tiers
TIER 1
Mission-Critical
— Blocks a goal, creates audit risk, or has a hard deadline. Do these first.
Spartanburg financial systems readiness (hard deadline: mid-2026 — no flexibility)
Any open audit findings or material weaknesses (remediating these is Day 1 work)
GL-to-subledger reconciliation (if close is currently landing Day 10+, this is a blocker)
SOX control framework (if controls are not documented, external audit risk is immediate)
M&A integration readiness (if 3+ deals planned in Year 1 — this moves from Tier 2 to Tier 1)
TIER 2
High-Value
— Solves real friction, quantifiable ROI, but not a blocker. Schedule for Year 1-2.
Intercompany automation (saves 3–4 days/month once close baseline is confirmed)
COA mapping playbook for M&A (if deal cadence is 1–2/year rather than 3+)
Coupa-to-D365 integration (eliminates AP exceptions and close delays)
Team build — ERP Product Owners and Integration Lead (Month 3–9)
PwC transition plan — operational handoff timeline and capability transfer
TIER 3
Strategic
— Enables future capability. Lower urgency. Build when foundation is solid.
Snowflake golden record and self-serve analytics (Year 2, requires clean foundation first)
Portfolio analytics integration with River's team (Year 2-3)
Anomaly detection and decision intelligence (Year 3 — requires data quality first)
Working capital optimization dashboard (builds on golden record — Year 2)
07 · Roadmap
36-Month Execution Roadmap
Organized by time horizon, each phase has a primary theme, specific deliverables, and a clear "phase exit criteria" — what must be true before moving to the next phase. Spartanburg runs in parallel as a non-negotiable constraint.
Days 1–30
Discovery
Listen, Validate, Prioritize
Scale
Meet all 8 stakeholders. Execute JTBD validation interviews. Fill discovery question bank.
Foundation
Observe D365 audit trail, close calendar, manual JE patterns, and reconciliation workbooks.
Spartanburg
Confirm go-live date, current CIP state, and financial systems architecture planned for Day 1.
Exit criteria: Tier 1/2/3 prioritization complete. Year 1 roadmap drafted. Presented to Todd.
Month 1–3
Foundation Start
Foundation & Spartanburg Track Launch
Foundation
Remediate any open audit findings. Document all existing controls. Begin SOX framework build.
Spartanburg
Confirm D365 architecture for facility. CIP project accounting design complete. Fixed asset framework designed.
Scale
Begin hiring: ERP Product Owner Finance first. Reframe PwC scope — they execute your architecture.
Exit criteria: No open audit findings. Spartanburg financial architecture approved. Hiring plan active.
Month 3–6
Build Core
Close Automation & Spartanburg Systems Build
Foundation
Automate GL-to-subledger reconciliation. Build intercompany matching and elimination rules. Eliminate top 3 manual close touchpoints.
Spartanburg
D365 Spartanburg entity live in staging. CIP tracking configured. Multi-entity intercompany rules built and tested.
Integration
Draft M&A integration playbook. Build standard COA mapping template. Design Day 1/30/60/90 milestone framework.
Exit criteria: Close cycle improving. Spartanburg on track for go-live. Playbook drafted.
Month 6–9
Go-Live Prep
Spartanburg Go-Live & Close Target Hit
Spartanburg
Spartanburg D365 live. Fixed asset capitalization automated from Day 1. Operational GL running. No parallel manual system.
Foundation
6-day close target hit for the first time. All manual entries tracked and authorized. SOX controls documented and tested.
Scale
All 5 core team roles filled. Team running day-to-day operations. PwC transitioning from executor to advisor role.
Exit criteria: Spartanburg live. 6-day close achieved. Team operational. First clean audit opinion.
Month 9–18
Expand
M&A Playbook Active & Golden Record Build
Integration
Execute first acquisition using M&A playbook. Day 1 visibility. Day 30 GL consolidation. Day 90 operational metrics clean.
Intelligence
D365-to-Snowflake integration live. Standard COA enforced across all entities. Begin golden record architecture with data team SVP.
Scale
PwC engagement reduced by 30–50%. Internal team fully owns close and operational decisions. Advisory-only PwC relationship established.
Exit criteria: First M&A integration <90 days. Golden record foundation complete. PwC cost materially reduced.
Month 18–36
Intelligence
Decision Intelligence & Scale
Intelligence
Self-serve analytics live. Todd answers questions in the room. River's portfolio analytics running on clean, pre-reconciled data from golden record.
Intelligence
Anomaly detection on financial data. Working capital optimization dashboard. Variance analysis automated for Spartanburg operational metrics.
Scale
Finance systems function is fully self-sufficient. Every new entity, acquisition, or facility onboards using a repeatable, documented playbook — no PwC required for standard integrations.
Exit criteria: NorthMark CFO asks questions — they get answered in the room. Finance systems is a competitive advantage, not just compliance.